Methylene blue | miracle antioxidant | reverses skin ageing

Methylene blue | miracle antioxidant | reverses skin ageing

Used widely by biologists to help them see life under the microscope, the blue dye methylene blue is now being touted as the secret ingredient to slowing, or even reversing, skin ageing. The elusive fountain of youth may well have just been discovered. According to the recent scientific paper Anti-Aging Potentials of Methylene Blue for Human Skin Longevity, the secret to slowing or even reversing skin ageing may be an inexpensive chemical that has been used for many years in medicine! What is methylene blue? Methylene blue is a blue dye or stain…Read more …
Fermented beauty products | happening or hype?

Fermented beauty products | happening or hype?

Fermented (probiotic-rich) foods provide large quantities of friendly bacteria which nourish the gut. Thanks to a Korean trend, fermented skincare is now engulfing the Western world. But is there any truth to the hype around fermented beauty products? Gut bacteria influence immune responses. And to keep the gut healthy, people are turning back the clock and reverting to foods from past eras. They are rediscovering fermented foods. When eaten, the microorganisms in some fermented foods help fight illness and disease, and may significantly improve a person’s health. In recent years, thanks to a…Read more …
Chemical peels | part 3 | facial rejuvenation

Chemical peels | part 3 | facial rejuvenation

Chemical peels dissolve the glue between cells, shed dead skin, and remove the damaged outer layer of the epidermis. But like all the treatments in our facial rejuvenation series, there are risks involved. In the old days, if you weren’t happy with the look of your skin, you could go to the doctor for a one-off, medical-grade, deep peel. The disadvantages of these procedures included red, inflamed skin and weeping wounds, plus staying indoors - often for months - until the skin recovered from the aggressive resurfacing treatments. Today, deep peels are much…Read more …
Travel-ready skin care

Travel-ready skin care

Double your sales by marketing trial-size products as travel size skin care in a travel-ready pack! When space in the suitcase takes top priority, then skin care miniatures are a saving grace. What’s more, you’re not reinventing the wheel, simply using existing resources to accomplish another goal. Win win for you. Win win for the consumer! And with more and more people taking to the air for business trips and holidays, it makes good sense. Trial-size If you are not already packaging your products in miniatures, then it may be an angle you…Read more …
Colors in marketing | influence consumers

Colors in marketing | influence consumers

Have you ever bought a bottle of wine, perfume or face lotion just because of the shape of the bottle, the dazzling design, or the color of the artwork? You wouldn’t be the first. If your products don’t make an emotional connection with consumers, there is a very good chance those consumers will overlook your product for someone else’s. Your would-be customer might buy something inferior to your product, just because the other item attracted their attention - it ‘spoke to’ or ‘connected’ to their emotions. Sometimes, the power of a product is…Read more …
Health-conscience consumers demand natural ingredients for skincare

Health-conscience consumers demand natural ingredients for skincare

Growing environmental awareness and healthy lifestyles are fuelling demand in natural ingredients for skincare - and this trend is particularly strong among the all-important Millennials. They may be locked out of the housing market, but Millennials are not shy when it comes to using their credit cards on personal items. In fact, they spend more than any other generation on cosmetics and personal care products. However, they are no pushovers. Millennials won’t be flogged products they perceive to be harmful to their health or may damage the environment. They are demanding personal care…Read more …