Chemical peels | part 3 | facial rejuvenation

Chemical peels | part 3 | facial rejuvenation

Chemical peels dissolve the glue between cells, shed dead skin, and remove the damaged outer layer of the epidermis. But like all the treatments in our facial rejuvenation series, there are risks involved. In the old days, if you weren’t happy with the look of your skin, you could go to the doctor for a one-off, medical-grade, deep peel. The disadvantages of these procedures included red, inflamed skin and weeping wounds, plus staying indoors - often for months - until the skin recovered from the aggressive resurfacing treatments. Today, deep peels are much…Read more …
Health-conscience consumers demand natural ingredients for skincare

Health-conscience consumers demand natural ingredients for skincare

Growing environmental awareness and healthy lifestyles are fuelling demand in natural ingredients for skincare - and this trend is particularly strong among the all-important Millennials. They may be locked out of the housing market, but Millennials are not shy when it comes to using their credit cards on personal items. In fact, they spend more than any other generation on cosmetics and personal care products. However, they are no pushovers. Millennials won’t be flogged products they perceive to be harmful to their health or may damage the environment. They are demanding personal care…Read more …
Men’s skincare | the testosterone test

Men’s skincare | the testosterone test

Testosterone affects men in many ways, including the structure of their skin. So it’s hardly surprising that men and women’s skin is different. In order to develop a superior line of men’s skincare, and take a share in this booming market, it is important to understand the male physiology. Male sex hormones, known collectively as androgens, wield a lot of power. Testosterone, the chief sex hormone, acts on androgen receptors either directly, or by converting into the more potent activator, namely DHT (dihydrotestosterone). Testosterone levels remain fairly stable during childhood and spike during…Read more …
Colors in marketing | influence consumers

Colors in marketing | influence consumers

Have you ever bought a bottle of wine, perfume or face lotion just because of the shape of the bottle, the dazzling design, or the color of the artwork? You wouldn’t be the first. If your products don’t make an emotional connection with consumers, there is a very good chance those consumers will overlook your product for someone else’s. Your would-be customer might buy something inferior to your product, just because the other item attracted their attention - it ‘spoke to’ or ‘connected’ to their emotions. Sometimes, the power of a product is…Read more …
Bearded beauties | beard care

Bearded beauties | beard care

On youthful faces and mature jowls, whiskers are sprouting like we haven’t seen for a century or more. And there has never been a time in recent history more favourable for sporting a beard than now. But unless the desired look is Grizzly Adams, facial hair needs beard care, styling and maintenance. As noble thoughts the inward being grace, So noble whiskers dignify the face. Excerpt from The Magic Pudding by Norman Lindsey, 1918 Walk through any major city and you’ll see whiskers aplenty, from wait staff at trendy restaurants to corporate businessmen…Read more …
5-step guide to becoming a skincare manufacturer

5-step guide to becoming a skincare manufacturer

You want to get started in the cosmetics industry by becoming a cosmetics and skincare manufacturer. Fantastic! Our 5-step guide will help you on your way. Selecting ingredients and developing formulas To create really superb skin and haircare products, you need high quality ingredients. But before you start ordering your raw materials, you need to make a few decisions. Who is your target market (young, 20-30s, 40-50s, mature, babies, men)? What category will you start with (dry skin, oily skin, anti-ageing, brightening, sensitive)? What type of products do you intend on developing (creams,…Read more …