Capitalising on our emotions | cosmetic textures

Capitalising on our emotions | cosmetic textures

Human emotions are powerful. In fact, our emotions are responsible for the majority of the decisions we make. Knowing how to capitalise on our emotional decision making could help your bottom line. Connecting from an emotional place Humans are hard-wired to make decisions based on emotions. That's why it can be difficult to get a person to change their mind, even when what you are saying makes logical sense. When it comes to buying power, it is no different. Good sales people have developed the ability to connect with customers from an emotional place. And a product…Read more …
Smart beauty devices | personal care essentials

Smart beauty devices | personal care essentials

Smart beauty provides a big opportunity for the cosmetics industry. Handheld beauty devices are forecast to become a staple addition to beauty bags all over the world. According to Google, tech-savvy Millennials are looking to technology to support their skin care routines. They are demanding products that save time, offer value, and provide instant gratification. And as Millennials account for close to one third of the world's population, smart beauty devices have the potential to become personal care essentials. Across the three core markets that Google reported on - France, the US, Japan - facial…Read more …
Liposome | a delivery system that yields results

Liposome | a delivery system that yields results

Liposomes are composite structures that aid active ingredients to penetrate multiple layers of the skin. Extensive research has been conducted to determine to best way to deliver actives to various depths of the stratum corneum. One conclusion of this research has shown the preferred mechanism for delivering active ingredients into the skin is by incorporating liposome into personal care products. Microscopic Liposomes are microscopic. Spherical in shape, these self-enclosed capsules range in size from 150 – 3500 nanometres in diametre. A liposome’s lipid bilayer sequesters water-soluble materials but prevents ions, proteins and other molecules from diffusing…Read more …
Natural Oils | their source and extraction procedures

Natural Oils | their source and extraction procedures

Natural Oils are often derived from organic sources, like plants (sunflower oil and palm oil) but in the past they were also derived from animals, for example shark squalene and whale oil. Natural oils from plants are produced by a series of refining and extraction procedures. The refining and extraction procedures differ slightly depending on the type of fruit going into the extraction process. The general process for extracting the oil would involve the plant/fruit going through a pre-treatment involving humidifying, heating and rolling the fruit. The rolling is done to make the…Read more …
Essential Oils | where do they come from?

Essential Oils | where do they come from?

Essential oils are found in the roots, stems, leaves and flower of a plant. After processing procedures, they form a clear liquid or a yellow to amber colour. Essential oils are hydrophobic phytochemicals made up of volatile organic compounds. These volatile compounds or aromas give the plant its distinctive fragrance. Although essential oils are fat soluble, they do not contain the fatty acids that are usually found in oils. How are they produced? Essential oils are produced by extraction or expression. The most commonly used form of extraction is steam distillation, in which…Read more …
The Hydrophile-Lipophile Balance System

The Hydrophile-Lipophile Balance System

The Hydrophile-Lipophile Balance (HLB) System simplifies the process of choosing the right emulsifier to use in formulations. A formulator is faced with literally thousands of options for emulsification. So finding the right one to blend into a product can be challenging. That's why back in the 1940s, William Griffin created the Hydrophile-Lipophile Balance System (HLB). The HLB system saves time, by enabling you to assign numbers to ingredients or blends of ingredients you want to emulsify, and then choosing an emulsifier of the same number. In theory this system works very well, but in practice nothing…Read more …