Fermented beauty products | happening or hype?

Fermented beauty products | happening or hype?

Fermented (probiotic-rich) foods provide large quantities of friendly bacteria which nourish the gut. Thanks to a Korean trend, fermented skincare is now engulfing the Western world. But is there any truth to the hype around fermented beauty products? Gut bacteria influence immune responses. And to keep the gut healthy, people are turning back the clock and reverting to foods from past eras. They are rediscovering fermented foods. When eaten, the microorganisms in some fermented foods help fight illness and disease, and may significantly improve a person’s health. In recent years, thanks to a…Read more …
5-step guide to becoming a skincare manufacturer

5-step guide to becoming a skincare manufacturer

You want to get started in the cosmetics industry by becoming a cosmetics and skincare manufacturer. Fantastic! Our 5-step guide will help you on your way. Selecting ingredients and developing formulas To create really superb skin and haircare products, you need high quality ingredients. But before you start ordering your raw materials, you need to make a few decisions. Who is your target market (young, 20-30s, 40-50s, mature, babies, men)? What category will you start with (dry skin, oily skin, anti-ageing, brightening, sensitive)? What type of products do you intend on developing (creams,…Read more …
So you want to become a private label cosmetics manufacturer

So you want to become a private label cosmetics manufacturer

You’ve decided to start your own beauty label. In fact, you want to see your brand in specialty shops or chain stores right across the country. Fantastic. But before you start your journey as a private label cosmetics manufacturer, take a step back. Breathe. And get all your beauty products in a row. Identify and establish your niche Start by identify your market niche and develop a good quality product that addresses and solves the problems of that market. If you try to be all things to all people, you may find your…Read more …
Capitalising on our emotions | cosmetic textures

Capitalising on our emotions | cosmetic textures

Human emotions are powerful. In fact, our emotions are responsible for the majority of the decisions we make. Knowing how to capitalise on our emotional decision making could help your bottom line. Connecting from an emotional place Humans are hard-wired to make decisions based on emotions. That's why it can be difficult to get a person to change their mind, even when what you are saying makes logical sense. When it comes to buying power, it is no different. Good sales people have developed the ability to connect with customers from an emotional place. And a product…Read more …
Liposome | a delivery system that yields results

Liposome | a delivery system that yields results

Liposomes are composite structures that aid active ingredients to penetrate multiple layers of the skin. Extensive research has been conducted to determine to best way to deliver actives to various depths of the stratum corneum. One conclusion of this research has shown the preferred mechanism for delivering active ingredients into the skin is by incorporating liposome into personal care products. Microscopic Liposomes are microscopic. Spherical in shape, these self-enclosed capsules range in size from 150 – 3500 nanometres in diametre. A liposome’s lipid bilayer sequesters water-soluble materials but prevents ions, proteins and other molecules from diffusing…Read more …
Smart beauty devices | personal care essentials

Smart beauty devices | personal care essentials

Smart beauty provides a big opportunity for the cosmetics industry. Handheld beauty devices are forecast to become a staple addition to beauty bags all over the world. According to Google, tech-savvy Millennials are looking to technology to support their skin care routines. They are demanding products that save time, offer value, and provide instant gratification. And as Millennials account for close to one third of the world's population, smart beauty devices have the potential to become personal care essentials. Across the three core markets that Google reported on - France, the US, Japan - facial…Read more …