marketing

Sustainable companies | the greening of the cosmetics industry  

Sustainable companies | the greening of the cosmetics industry  

The cosmetics industry is under pressure from governments, NGOs, and more importantly consumers, to adopt more sustainable business practices and become responsible corporate citizens with sustainable companies. As more and more consumers are becoming environmentally aware, they are demanding ethical alternatives to products from mainstream corporations often with dubious environmental records. They are voting with their feet and are seeking out sustainable companies that are eco-focused and are reducing their carbon footprint. Rising ethical consumerism is engulfing the cosmetics and personal care industry, as its largest group of consumers, the Millennials, are becoming…Read more …
Protect your formula | airless cosmetic bottles | airless pouch technology

Protect your formula | airless cosmetic bottles | airless pouch technology

Ensure your clients find your formulas how you intended them to. Introducing airless cosmetic bottles! Revolutionary airless cosmetic bottles, by Lumson of Italy, feature a thin, collapsible pouch inside the plastic bottle to prevent air from penetrating your formula, helping protect sensitive ingredients from deteriorating. The airless bottles feature a pump top which functions in any position, even upside down. After total dispensing, less than 5% formula is left in the bottle, providing customers with the satisfaction that they are getting what they pay for. Every bottle is equipped with a tamper-resistant Eco-lock top that snaps…Read more …
Colors in marketing | influence consumers

Colors in marketing | influence consumers

Have you ever bought a bottle of wine, perfume or face lotion just because of the shape of the bottle, the dazzling design, or the color of the artwork? You wouldn’t be the first. If your products don’t make an emotional connection with consumers, there is a very good chance those consumers will overlook your product for someone else’s. Your would-be customer might buy something inferior to your product, just because the other item attracted their attention - it ‘spoke to’ or ‘connected’ to their emotions. Sometimes, the power of a product is…Read more …