5-step guide to becoming a skincare manufacturer

5-step guide to becoming a skincare manufacturer

You want to get started in the cosmetics industry by becoming a cosmetics and skincare manufacturer. Fantastic! Our 5-step guide will help you on your way. Selecting ingredients and developing formulas To create really superb skin and haircare products, you need high quality ingredients. But before you start ordering your raw materials, you need to make a few decisions. Who is your target market (young, 20-30s, 40-50s, mature, babies, men)? What category will you start with (dry skin, oily skin, anti-ageing, brightening, sensitive)? What type of products do you intend on developing (creams,…Read more …
So you want to become a private label cosmetics manufacturer

So you want to become a private label cosmetics manufacturer

You’ve decided to start your own beauty label. In fact, you want to see your brand in specialty shops or chain stores right across the country. Fantastic. But before you start your journey as a private label cosmetics manufacturer, take a step back. Breathe. And get all your beauty products in a row. Identify and establish your niche Start by identify your market niche and develop a good quality product that addresses and solves the problems of that market. If you try to be all things to all people, you may find your…Read more …
Getting started in the cosmetics industry

Getting started in the cosmetics industry

Add value to your business with your own branded cosmetics Have you ever dreamt of seeing your shelves stocked with your own label beauty products? This doesn’t have to be a pipe dream. Regardless of how big or small your company – whether  you run a beauty salon, hairdressing salon, boutique, speciality store, or chain store - there is nothing to stop you getting started in the cosmetics industry and providing clients with your own label beauty products. Start small The best way to get going is to start small. Firstly, decide which…Read more …
Capitalising on our emotions | cosmetic textures

Capitalising on our emotions | cosmetic textures

Human emotions are powerful. In fact, our emotions are responsible for the majority of the decisions we make. Knowing how to capitalise on our emotional decision making could help your bottom line. Connecting from an emotional place Humans are hard-wired to make decisions based on emotions. That's why it can be difficult to get a person to change their mind, even when what you are saying makes logical sense. When it comes to buying power, it is no different. Good sales people have developed the ability to connect with customers from an emotional place. And a product…Read more …
DIY beauty trend | on the rise

DIY beauty trend | on the rise

DIY beauty is on the rise on online searches across the US, Japan and France – and it’s a trend that the beauty industry in Australia should keep a close eye on. In its 2017 Beauty Trends Report, Google has highlighted that DIY beauty will be a dominating trend in the coming year. According to its findings, the term ‘DIY beauty’ grew by 38%, while searches using the terms ‘recipe’ and ‘homemade’ are in decline. The trend is closely linked to consumer appetite for personalised beauty and ‘naturals’, especially in the Millennial target…Read more …
Pentavitin | dry skin saviour

Pentavitin | dry skin saviour

Dry skin is the number one unmet skincare need around the world. Until now. Pentavitin provides instant, deep hydration by generating a moisture reservoir that lasts up to 72 hours. Using a new 3D moisture mapping method, Pentavitin was put to the test. The 3D  mapping device by DSM can track moisture levels at 30 different points of the face - compared to conventional tools that take data from just one point. When testing four ethnic groups, this new mapping technology found big differences in levels of moisturisation of the same face, often in close proximity. Pentavitin…Read more …