The best perfume for cosmetic and personal care formulas

The best perfume for cosmetic and personal care formulas

It’s not coincidence that most cosmetics and personal care products are scented to appeal to our sense of smell. For many consumers, a product deemed to have the best perfume is the one they will buy. When developing a new product, it is important to find the best perfume for your formula. This could be the difference between consumers buying the product and it remaining on the shelf. Although packaging makes the first impression on a consumer, when it comes to cosmetics and personal care, fragrance is as important as a product’s efficacy…Read more …
Epigenetics | anti-ageing at a genetic level

Epigenetics | anti-ageing at a genetic level

Cosmetic science is increasingly looking at anti-ageing processes at a cellular and genetic level. Until recently, it was accepted knowledge that humans weren’t able to control the genes we inherit at conception. However, research into feast-and-famine patterns of the 1800s in the very north of Sweden has challenged that theory. Scientists found that the life expectancies of later generations were dramatically affected by their ancestors’ diet. Enter the discovery of epigenetics: ie changes in gene expression not caused by changes in the DNA sequence. The beauty of epigenetics is that it may allow…Read more …
Revolutionising at home hair color

Revolutionising at home hair color

From Millennials to Baby Boomers, modern consumers are expecting more from their at-home hair-color kits than what was available a generation ago. In the past, if someone wanted to associate with a punk subculture, they’d walk around with an edgy ’do, bold hair color and a practised sneer. But today, you don’t have to belong to a fringe group to dye your hair pink, blue or even green. Bold hair colors have become mainstream, and modern consumers want all the colors of the rainbow available to them in their at home hair color…Read more …
Sustainable companies | the greening of the cosmetics industry  

Sustainable companies | the greening of the cosmetics industry  

The cosmetics industry is under pressure from governments, NGOs, and more importantly consumers, to adopt more sustainable business practices and become responsible corporate citizens with sustainable companies. As more and more consumers are becoming environmentally aware, they are demanding ethical alternatives to products from mainstream corporations often with dubious environmental records. They are voting with their feet and are seeking out sustainable companies that are eco-focused and are reducing their carbon footprint. Rising ethical consumerism is engulfing the cosmetics and personal care industry, as its largest group of consumers, the Millennials, are becoming…Read more …
Travel-ready skin care

Travel-ready skin care

Double your sales by marketing trial-size products as travel size skin care in a travel-ready pack! When space in the suitcase takes top priority, then skin care miniatures are a saving grace. What’s more, you’re not reinventing the wheel, simply using existing resources to accomplish another goal. Win win for you. Win win for the consumer! And with more and more people taking to the air for business trips and holidays, it makes good sense. Trial-size If you are not already packaging your products in miniatures, then it may be an angle you…Read more …
5-step guide to becoming a skincare manufacturer

5-step guide to becoming a skincare manufacturer

You want to get started in the cosmetics industry by becoming a cosmetics and skincare manufacturer. Fantastic! Our 5-step guide will help you on your way. Selecting ingredients and developing formulas To create really superb skin and haircare products, you need high quality ingredients. But before you start ordering your raw materials, you need to make a few decisions. Who is your target market (young, 20-30s, 40-50s, mature, babies, men)? What category will you start with (dry skin, oily skin, anti-ageing, brightening, sensitive)? What type of products do you intend on developing (creams,…Read more …