Capitalising on our emotions | cosmetic textures

Capitalising on our emotions | cosmetic textures

Human emotions are powerful. In fact, our emotions are responsible for the majority of the decisions we make. Knowing how to capitalise on our emotional decision making could help your bottom line. Connecting from an emotional place Humans are hard-wired to make decisions based on emotions. That's why it can be difficult to get a person to change their mind, even when what you are saying makes logical sense. When it comes to buying power, it is no different. Good sales people have developed the ability to connect with customers from an emotional place. And a product…Read more …
DIY beauty trend | on the rise

DIY beauty trend | on the rise

DIY beauty is on the rise on online searches across the US, Japan and France – and it’s a trend that the beauty industry in Australia should keep a close eye on. In its 2017 Beauty Trends Report, Google has highlighted that DIY beauty will be a dominating trend in the coming year. According to its findings, the term ‘DIY beauty’ grew by 38%, while searches using the terms ‘recipe’ and ‘homemade’ are in decline. The trend is closely linked to consumer appetite for personalised beauty and ‘naturals’, especially in the Millennial target…Read more …
Pentavitin | dry skin saviour

Pentavitin | dry skin saviour

Dry skin is the number one unmet skincare need around the world. Until now. Pentavitin provides instant, deep hydration by generating a moisture reservoir that lasts up to 72 hours. Using a new 3D moisture mapping method, Pentavitin was put to the test. The 3D  mapping device by DSM can track moisture levels at 30 different points of the face - compared to conventional tools that take data from just one point. When testing four ethnic groups, this new mapping technology found big differences in levels of moisturisation of the same face, often in close proximity. Pentavitin…Read more …
Travel-ready skin care

Travel-ready skin care

Double your sales by marketing trial-size products as travel size skin care in a travel-ready pack! When space in the suitcase takes top priority, then skin care miniatures are a saving grace. What’s more, you’re not reinventing the wheel, simply using existing resources to accomplish another goal. Win win for you. Win win for the consumer! And with more and more people taking to the air for business trips and holidays, it makes good sense. Trial-size If you are not already packaging your products in miniatures, then it may be an angle you…Read more …
Follow your nose | the olfactory system

Follow your nose | the olfactory system

Our olfactory system doesn't just detect scents. It plays a major role in how and what cosumers buy - and don't buy! Have you ever caught a waft of a perfume or an odour and, a split second later, you were transported back to a time or a memory - buried deep in the cortex of your brain? According to research, sensory memory does exist and it connects you to experiences and sensations, sometimes from the distant past. Our sense of smell, or olfaction, has been extensively studied, including in terms of marketing…Read more …
Cosmetic clay | natural wonder

Cosmetic clay | natural wonder

Used in beauty regimes since antiquity, clay is a cosmetic natural wonder. Rich in minerals and with countless beneficial properties for the skin and hair, it’s not surprising that clay is enjoying a revival in the beauty industry. Cosmetic clays come in various colours and textures, each differing in mineral content and the benefits they provide. However, it is safe to say that all clays are rich in minerals and offer varying degrees of absorbency, which is excellent for cleansing the skin and drawing out excess oil, dirt and toxins. Clay is also slightly…Read more …
Glycolic acid | effective skincare treatment

Glycolic acid | effective skincare treatment

Glycolic acid is one of the most researched forms of alpha hydroxy acids (AHA) and is effective in treating fine lines, acne, blackheads, scarring, pigmentation, and dull or oily skin. Derived from sugar cane, Glycolic Acid (C2H4O3) is colourless, odourless and water soluble. It also has the smallest molecules of all the AHAs, allowing it to penetrate the skin more easily and deeply. How it works Glycolic acid works by dissolving the glue between cells, sloughing away dead skin cells and increasing the production of collagen and elastin. When sebum and other substances that bind…Read more …
Cruelty free skincare | ban on cosmetics testing on animals

Cruelty free skincare | ban on cosmetics testing on animals

As Trulux reported in our cruelty free skincare blog back in December 2016, the Australian Government is committed to implementing a ban on testing cosmetics on animals from July 1, 2017. “This commitment recognises the strong view many Australians have on this issue and brings Australia into line with similar policies implemented in other countries,” states the Dept of Health website. So what are other countries actually doing about this matter? Brazil: January 2014, Sao Paulo cosmetics animal testing ban. National ban under discussion. National guidelines revised to increase acceptance of non-animal test methods. Canada:…Read more …
Grooming is booming | Millennial style

Grooming is booming | Millennial style

Male grooming is the new black. The image of the tough Aussie male has taken a backseat. Millennial males have forgone the rough diamond for a more polished image, albeit with attitude, that harks back to an earlier era. With hair. Lots of hair. Facial hair. Stylish hair. Millennial males are heading into barbers shops and grooming parlours for a shave, clip and pamper. They’ve got money to burn and a social media image to maintain. Welcome to the new world of male grooming. According to US retail consultants McMillanDoolittle, the Men’s Grooming market has…Read more …
AC Kerazyme ® Protect | natural active to protect colored hair

AC Kerazyme ® Protect | natural active to protect colored hair

AC Kerazyme ® Protect is a natural active derived from bamboo, keratin and trametes versicolor (a mushroom grown throughout the US) . This multifunctional active has been developed to seal individual hair strands to protect from heat and UV induced damage while slowing color from fading leading to healthier-looking and more manageable hair. With an application of 2.0% AC Kerazyme Protect in your hair care formula, the fading of hair color is greatly reduced. Compare the hair in the graph. Hair that has been exposed to 30 hours UV exposure and 14 washes has…Read more …