Fermented beauty products | happening or hype?

Fermented beauty products | happening or hype?

Fermented (probiotic-rich) foods provide large quantities of friendly bacteria which nourish the gut. Thanks to a Korean trend, fermented skincare is now engulfing the Western world. But is there any truth to the hype around fermented beauty products? Gut bacteria influence immune responses. And to keep the gut healthy, people are turning back the clock and reverting to foods from past eras. They are rediscovering fermented foods. When eaten, the microorganisms in some fermented foods help fight illness and disease, and may significantly improve a person’s health. In recent years, thanks to a…Read more …
Sustainable companies | the greening of the cosmetics industry  

Sustainable companies | the greening of the cosmetics industry  

The cosmetics industry is under pressure from governments, NGOs, and more importantly consumers, to adopt more sustainable business practices and become responsible corporate citizens with sustainable companies. As more and more consumers are becoming environmentally aware, they are demanding ethical alternatives to products from mainstream corporations often with dubious environmental records. They are voting with their feet and are seeking out sustainable companies that are eco-focused and are reducing their carbon footprint. Rising ethical consumerism is engulfing the cosmetics and personal care industry, as its largest group of consumers, the Millennials, are becoming…Read more …
Travel-ready skin care

Travel-ready skin care

Double your sales by marketing trial-size products as travel size skin care in a travel-ready pack! When space in the suitcase takes top priority, then skin care miniatures are a saving grace. What’s more, you’re not reinventing the wheel, simply using existing resources to accomplish another goal. Win win for you. Win win for the consumer! And with more and more people taking to the air for business trips and holidays, it makes good sense. Trial-size If you are not already packaging your products in miniatures, then it may be an angle you…Read more …
Colors in marketing | influence consumers

Colors in marketing | influence consumers

Have you ever bought a bottle of wine, perfume or face lotion just because of the shape of the bottle, the dazzling design, or the color of the artwork? You wouldn’t be the first. If your products don’t make an emotional connection with consumers, there is a very good chance those consumers will overlook your product for someone else’s. Your would-be customer might buy something inferior to your product, just because the other item attracted their attention - it ‘spoke to’ or ‘connected’ to their emotions. Sometimes, the power of a product is…Read more …
Health-conscience consumers demand natural ingredients for skincare

Health-conscience consumers demand natural ingredients for skincare

Growing environmental awareness and healthy lifestyles are fuelling demand in natural ingredients for skincare - and this trend is particularly strong among the all-important Millennials. They may be locked out of the housing market, but Millennials are not shy when it comes to using their credit cards on personal items. In fact, they spend more than any other generation on cosmetics and personal care products. However, they are no pushovers. Millennials won’t be flogged products they perceive to be harmful to their health or may damage the environment. They are demanding personal care…Read more …
Probiotics in skincare | treats skin complaints | improves complexions

Probiotics in skincare | treats skin complaints | improves complexions

So you want to add another line to your skincare range. Probiotics in skincare can influence our skin microflora and treat skin problems, and may just give another dimension to your beauty brand. Before refrigeration, much of the food our ancestors ate had to be preserved. These fermented or cultured (probiotic-rich) foods provided them with large quantities of friendly bacteria which nourished the gut. As probiotics in foods are largely missing from modern diets, people have been taking supplements or returning to age-old recipes to improve digestive and immune health. Some of these…Read more …