Health-conscience consumers demand natural ingredients for skincare

Health-conscience consumers demand natural ingredients for skincare

Growing environmental awareness and healthy lifestyles are fuelling demand in natural ingredients for skincare - and this trend is particularly strong among the all-important Millennials. They may be locked out of the housing market, but Millennials are not shy when it comes to using their credit cards on personal items. In fact, they spend more than any other generation on cosmetics and personal care products. However, they are no pushovers. Millennials won’t be flogged products they perceive to be harmful to their health or may damage the environment. They are demanding personal care…Read more …
Colors in marketing | influence consumers

Colors in marketing | influence consumers

Have you ever bought a bottle of wine, perfume or face lotion just because of the shape of the bottle, the dazzling design, or the color of the artwork? You wouldn’t be the first. If your products don’t make an emotional connection with consumers, there is a very good chance those consumers will overlook your product for someone else’s. Your would-be customer might buy something inferior to your product, just because the other item attracted their attention - it ‘spoke to’ or ‘connected’ to their emotions. Sometimes, the power of a product is…Read more …
5-step guide to becoming a skincare manufacturer

5-step guide to becoming a skincare manufacturer

You want to get started in the cosmetics industry by becoming a cosmetics and skincare manufacturer. Fantastic! Our 5-step guide will help you on your way. Selecting ingredients and developing formulas To create really superb skin and haircare products, you need high quality ingredients. But before you start ordering your raw materials, you need to make a few decisions. Who is your target market (young, 20-30s, 40-50s, mature, babies, men)? What category will you start with (dry skin, oily skin, anti-ageing, brightening, sensitive)? What type of products do you intend on developing (creams,…Read more …
Probiotics in skincare | treats skin complaints | improves complexions

Probiotics in skincare | treats skin complaints | improves complexions

So you want to add another line to your skincare range. Probiotics in skincare can influence our skin microflora and treat skin problems, and may just give another dimension to your beauty brand. Before refrigeration, much of the food our ancestors ate had to be preserved. These fermented or cultured (probiotic-rich) foods provided them with large quantities of friendly bacteria which nourished the gut. As probiotics in foods are largely missing from modern diets, people have been taking supplements or returning to age-old recipes to improve digestive and immune health. Some of these…Read more …
So you want to become a private label cosmetics manufacturer

So you want to become a private label cosmetics manufacturer

You’ve decided to start your own beauty label. In fact, you want to see your brand in specialty shops or chain stores right across the country. Fantastic. But before you start your journey as a private label cosmetics manufacturer, take a step back. Breathe. And get all your beauty products in a row. Identify and establish your niche Start by identify your market niche and develop a good quality product that addresses and solves the problems of that market. If you try to be all things to all people, you may find your…Read more …
The science behind beauty | human v plant-derived growth factors

The science behind beauty | human v plant-derived growth factors

In part 1 of our Science behind Beauty blog, we looked at how award-winning science is changing the face of the cosmetics industry. In part 2, we discuss human and plant-derived growth factors. As mentioned in our previous post, growth factors are cellular messengers produced by the body to communicate with neighbouring cells. Their purpose is to stimulate and grow cells to repair damage. All human cells can produce growth factors. As we age however, the number of growth factors the body makes starts to decline. Fortunately, now growth factors can be bio-engineered…Read more …