Hyperpigmentation | just fade away

Hyperpigmentation | just fade away

Hyperpigmentation, or uneven skin tone, is a harmless condition that affects people of all races and is caused by sun, hormones or injury. Hyperpigmentaion is a condition where patches of skin become darker than the surrounding skin. It occurs when excess melanin is produced. Melanin is what gives our hair and skin their color. The melanocytes (pigment cells) of dark skinned people produce more melanin than those of people with fair skin. However, when more melanin is produced than the skin can absorb, the result is mottled or uneven skin tone. Freckles and age spots The sun…Read more …
Antioxidants | neutraliser of free radicals

Antioxidants | neutraliser of free radicals

Antioxidants stop free radicals from wreaking havoc on our skin and defend against pollution and environmental stressors, making them an important part of any skin care formula. Free Radicals are unstable molecules. Because they have only one electron instead of two, when they come into contact with oxygen, they are highly reactive. This results in damage to parts of cells, such as proteins, DNA and cell membranes. However, for our bodies to burn energy, it requires oxidation reactions (or redox reactions) in the mitochondria of cells, and it's this process that releases the damaging…Read more …
Capitalising on our emotions | cosmetic textures

Capitalising on our emotions | cosmetic textures

Human emotions are powerful. In fact, our emotions are responsible for the majority of the decisions we make. Knowing how to capitalise on our emotional decision making could help your bottom line. Connecting from an emotional place Humans are hard-wired to make decisions based on emotions. That's why it can be difficult to get a person to change their mind, even when what you are saying makes logical sense. When it comes to buying power, it is no different. Good sales people have developed the ability to connect with customers from an emotional place. And a product…Read more …
Smart beauty devices | personal care essentials

Smart beauty devices | personal care essentials

Smart beauty provides a big opportunity for the cosmetics industry. Handheld beauty devices are forecast to become a staple addition to beauty bags all over the world. According to Google, tech-savvy Millennials are looking to technology to support their skin care routines. They are demanding products that save time, offer value, and provide instant gratification. And as Millennials account for close to one third of the world's population, smart beauty devices have the potential to become personal care essentials. Across the three core markets that Google reported on - France, the US, Japan - facial…Read more …
DIY beauty trend | on the rise

DIY beauty trend | on the rise

DIY beauty is on the rise on online searches across the US, Japan and France – and it’s a trend that the beauty industry in Australia should keep a close eye on. In its 2017 Beauty Trends Report, Google has highlighted that DIY beauty will be a dominating trend in the coming year. According to its findings, the term ‘DIY beauty’ grew by 38%, while searches using the terms ‘recipe’ and ‘homemade’ are in decline. The trend is closely linked to consumer appetite for personalised beauty and ‘naturals’, especially in the Millennial target…Read more …
Certified Organic | what it really means

Certified Organic | what it really means

Organic, certified organic, Australian Certified Organic... there is consumer confusion over the meaning of different organic claims within Australia, and even more so in other countries around the world. We look at what it means to claim "certified organic". There are numerous organic certifiers around the world, and every one certifies cosmetic products to a different set of standards. So it’s hardly surprising there is confusion around what the different symbols mean, and what constitutes ‘certified organic’. Organic v natural The term ‘organic’ means much more than just ‘natural’. A product can be 100%…Read more …
Athleisure cosmetics | for active lifestyles

Athleisure cosmetics | for active lifestyles

Sweat-proof makeup has been around for a while, but savvy companies are rebranding it as "athleisure" for a slice of the health-conscious Millennial market pie. Socialising at the gym or straight after exercising is the norm for the selfie-obsessed Millennial generation. And while the emphasis on active lifestyles continues to grow, clever cosmetic companies are jumping on the trend, creating a new line of sweat-proof cosmetics, and marketing them as "athleisure" - workout-specific makeup. Millennials exercise more, eat healthier and smoke less than their parents' and grandparents' generations. In fact, going to the yoga studio or gym are…Read more …
Pentavitin | dry skin saviour

Pentavitin | dry skin saviour

Dry skin is the number one unmet skincare need around the world. Until now. Pentavitin provides instant, deep hydration by generating a moisture reservoir that lasts up to 72 hours. Using a new 3D moisture mapping method, Pentavitin was put to the test. The 3D  mapping device by DSM can track moisture levels at 30 different points of the face - compared to conventional tools that take data from just one point. When testing four ethnic groups, this new mapping technology found big differences in levels of moisturisation of the same face, often in close proximity. Pentavitin…Read more …
Travel-ready skin care

Travel-ready skin care

Double your sales by marketing trial-size products as travel size skin care in a travel-ready pack! When space in the suitcase takes top priority, then skin care miniatures are a saving grace. What’s more, you’re not reinventing the wheel, simply using existing resources to accomplish another goal. Win win for you. Win win for the consumer! And with more and more people taking to the air for business trips and holidays, it makes good sense. Trial-size If you are not already packaging your products in miniatures, then it may be an angle you…Read more …
Neurocosmetic | the holistic approach to skin care

Neurocosmetic | the holistic approach to skin care

Neurocosmetic is a new concept that acts on the mind via the skin. Based on the communication between the nerve system and the skin through neurotransmitters, Neurocosmetic is providing consumers with a holistic approach to caring for their skin. Neurotransmitters are chemical messages released by skin nerve fibres with similar characteristics to nerve cells. Recent research has found that skin cells, such as keratinocytes, melanocytes, and fibroblasts, produce and secrete neurotransmitters. Unlike traditional cosmetic actives, which limit the consequences of daily aggressors on the skin, Neurocosmetic actives either inhibit or activate messages to the…Read more …