Hyperpigmentation | just fade away

Hyperpigmentation | just fade away

Hyperpigmentation, or uneven skin tone, is a harmless condition that affects people of all races and is caused by sun, hormones or injury. Hyperpigmentaion is a condition where patches of skin become darker than the surrounding skin. It occurs when excess melanin is produced. Melanin is what gives our hair and skin their color. The melanocytes (pigment cells) of dark skinned people produce more melanin than those of people with fair skin. However, when more melanin is produced than the skin can absorb, the result is mottled or uneven skin tone. Freckles and age spots The sun…Read more …
Antioxidants | neutraliser of free radicals

Antioxidants | neutraliser of free radicals

Antioxidants stop free radicals from wreaking havoc on our skin and defend against pollution and environmental stressors, making them an important part of any skin care formula. Free Radicals are unstable molecules. Because they have only one electron instead of two, when they come into contact with oxygen, they are highly reactive. This results in damage to parts of cells, such as proteins, DNA and cell membranes. However, for our bodies to burn energy, it requires oxidation reactions (or redox reactions) in the mitochondria of cells, and it's this process that releases the damaging…Read more …
Capitalising on our emotions | cosmetic textures

Capitalising on our emotions | cosmetic textures

Human emotions are powerful. In fact, our emotions are responsible for the majority of the decisions we make. Knowing how to capitalise on our emotional decision making could help your bottom line. Connecting from an emotional place Humans are hard-wired to make decisions based on emotions. That's why it can be difficult to get a person to change their mind, even when what you are saying makes logical sense. When it comes to buying power, it is no different. Good sales people have developed the ability to connect with customers from an emotional place. And a product…Read more …
Smart beauty devices | personal care essentials

Smart beauty devices | personal care essentials

Smart beauty provides a big opportunity for the cosmetics industry. Handheld beauty devices are forecast to become a staple addition to beauty bags all over the world. According to Google, tech-savvy Millennials are looking to technology to support their skin care routines. They are demanding products that save time, offer value, and provide instant gratification. And as Millennials account for close to one third of the world's population, smart beauty devices have the potential to become personal care essentials. Across the three core markets that Google reported on - France, the US, Japan - facial…Read more …
DIY beauty trend | on the rise

DIY beauty trend | on the rise

DIY beauty is on the rise on online searches across the US, Japan and France – and it’s a trend that the beauty industry in Australia should keep a close eye on. In its 2017 Beauty Trends Report, Google has highlighted that DIY beauty will be a dominating trend in the coming year. According to its findings, the term ‘DIY beauty’ grew by 38%, while searches using the terms ‘recipe’ and ‘homemade’ are in decline. The trend is closely linked to consumer appetite for personalised beauty and ‘naturals’, especially in the Millennial target…Read more …
Athleisure cosmetics | for active lifestyles

Athleisure cosmetics | for active lifestyles

Sweat-proof makeup has been around for a while, but savvy companies are rebranding it as "athleisure" for a slice of the health-conscious Millennial market pie. Socialising at the gym or straight after exercising is the norm for the selfie-obsessed Millennial generation. And while the emphasis on active lifestyles continues to grow, clever cosmetic companies are jumping on the trend, creating a new line of sweat-proof cosmetics, and marketing them as "athleisure" - workout-specific makeup. Millennials exercise more, eat healthier and smoke less than their parents' and grandparents' generations. In fact, going to the yoga studio or gym are…Read more …
Turmeric and curcumin | powerful anti-inflammatory | potent antioxidant

Turmeric and curcumin | powerful anti-inflammatory | potent antioxidant

Used for centuries in Indian cooking and Eastern medicine, the West is now touting TURMERIC as a new superfood due to its therapeutic properties. Colourful plant foods are said to be good for our health due to their phytochemical properties. So it’s not surprising that turmeric, the richly coloured, golden-orange spice, has been found to have a range of health-promoting benefits. Turmeric has several compounds with medicinal properties, the most important being the yellow pigment, curcumin. Curcumin provides the main active ingredient in turmeric. It has powerful anti-inflammatory effects and is a potent…Read more …
Travel-ready skin care

Travel-ready skin care

Double your sales by marketing trial-size products as travel size skin care in a travel-ready pack! When space in the suitcase takes top priority, then skin care miniatures are a saving grace. What’s more, you’re not reinventing the wheel, simply using existing resources to accomplish another goal. Win win for you. Win win for the consumer! And with more and more people taking to the air for business trips and holidays, it makes good sense. Trial-size If you are not already packaging your products in miniatures, then it may be an angle you…Read more …
Neurocosmetic | the holistic approach to skin care

Neurocosmetic | the holistic approach to skin care

Neurocosmetic is a new concept that acts on the mind via the skin. Based on the communication between the nerve system and the skin through neurotransmitters, Neurocosmetic is providing consumers with a holistic approach to caring for their skin. Neurotransmitters are chemical messages released by skin nerve fibres with similar characteristics to nerve cells. Recent research has found that skin cells, such as keratinocytes, melanocytes, and fibroblasts, produce and secrete neurotransmitters. Unlike traditional cosmetic actives, which limit the consequences of daily aggressors on the skin, Neurocosmetic actives either inhibit or activate messages to the…Read more …
Follow your nose | the olfactory system

Follow your nose | the olfactory system

Our olfactory system doesn't just detect scents. It plays a major role in how and what cosumers buy - and don't buy! Have you ever caught a waft of a perfume or an odour and, a split second later, you were transported back to a time or a memory - buried deep in the cortex of your brain? According to research, sensory memory does exist and it connects you to experiences and sensations, sometimes from the distant past. Our sense of smell, or olfaction, has been extensively studied, including in terms of marketing…Read more …