Glycolic acid | effective skincare treatment

Glycolic acid | effective skincare treatment

Glycolic acid is one of the most researched forms of alpha hydroxy acids (AHA) and is effective in treating fine lines, acne, blackheads, scarring, pigmentation, and dull or oily skin. Derived from sugar cane, Glycolic Acid (C2H4O3) is colourless, odourless and water soluble. It also has the smallest molecules of all the AHAs, allowing it to penetrate the skin more easily and deeply. How it works Glycolic acid works by dissolving the glue between cells, sloughing away dead skin cells and increasing the production of collagen and elastin. When sebum and other substances that bind…Read more …
Grooming is booming | Millennial style

Grooming is booming | Millennial style

Male grooming is the new black. The image of the tough Aussie male has taken a backseat. Millennial males have forgone the rough diamond for a more polished image, albeit with attitude, that harks back to an earlier era. With hair. Lots of hair. Facial hair. Stylish hair. Millennial males are heading into barbers shops and grooming parlours for a shave, clip and pamper. They’ve got money to burn and a social media image to maintain. Welcome to the new world of male grooming. According to US retail consultants McMillanDoolittle, the Men’s Grooming market has…Read more …
Anti ageing solutions | Simple steps to prevent premature ageing

Anti ageing solutions | Simple steps to prevent premature ageing

While we can’t stop the ageing process, we can prevent signs of premature ageing with a few simple steps. There are several solutions to anti ageing, improving health and protecting skin. Smokers could quit Sun-lovers could protect Reasons to quit lighting up6 No one disagrees that smoking is harmful to your health. But did you know that it also speeds up the normal ageing process of your skin? The more ciggies you smoke and the longer you smoke, the more your skin will age. Although early skin damage from smoking can be difficult…Read more …
Scrub up for summer | face cleansers for oily skin

Scrub up for summer | face cleansers for oily skin

Keep sebum production at bay this summer with face cleansers for oily skin. Our go-to cleansers, exfoliants and masks will help reduce excess oil to reveal a radiant glowing complexion. Do you have clients complaining of a shiny face? Or perhaps the hot weather has seen them break out in pimples? Oily and combination skin types naturally produce excess oil, known as sebum, and during the warmer months of the year sebum can flow quite freely. This can create a sheen on the surface of the skin and cause pores to clog with a build-up…Read more …
Summer skin and hair care | sorted!

Summer skin and hair care | sorted!

With the summer season in full swing, your clients may be finding the heat, sun, salt and chlorine water wreaking havoc on their skin and hair. Fortunately, Trulux has a wide range of products to manage the summertime blues. To help you locate products that are up to the job, we’ve put together a summer skin and hair care bucket list. From skin renewing facial oils to softening exfoliants, anti-frizz treatments to instant tans and sun protection, Trulux has beautiful, ready-made skin and hair care waiting for you to relabel with your own brand. Problem:…Read more …
Trend watch | Hairceuticals | Therapy for your hair

Trend watch | Hairceuticals | Therapy for your hair

You may have heard of the word “hairceuticals” bandied around lately. Like cosmetcuiticals - a combination of cosmetics and pharmaceuticals - hairceuticals combines biologically active ingredients claiming medical benefits with haircare products. Think of it as over-the-counter medication for your hair. With global spending on haircare purported to be over US$50 billion per year and growing, haircare manufacturers not tapping into the latest trend may see their sales diverted to other companies. Capitalise on demand for hairceuticals  Consumers are embracing the age of hairceuticals and demanding remedial measures to reverse damage caused by…Read more …
Tattoo protection | jump on the trend

Tattoo protection | jump on the trend

One in three 18-30 year-olds have a tattoo, and the numbers are growing. As Millennials age, they are looking for solutions to protect their body art against blurring and fading. Tattoos degrade when the ink pigments trapped in skin cells are exposed to ultraviolet light, environmental toxins and pollutants that create free radicals. Until recently, there was no other solution to brighten old tattoos than to be re-inked. Daily skincare treatments that protect tattoos from environmental damage are starting to be in great demand. Millennials are looking for solutions to enhance their tattoos. Do they head back…Read more …