Capitalising on our emotions | cosmetic textures

Capitalising on our emotions | cosmetic textures

Human emotions are powerful. In fact, our emotions are responsible for the majority of the decisions we make. Knowing how to capitalise on our emotional decision making could help your bottom line. Connecting from an emotional place Humans are hard-wired to make decisions based on emotions. That's why it can be difficult to get a person to change their mind, even when what you are saying makes logical sense. When it comes to buying power, it is no different. Good sales people have developed the ability to connect with customers from an emotional place. And a product…Read more …
Smart beauty devices | personal care essentials

Smart beauty devices | personal care essentials

Smart beauty provides a big opportunity for the cosmetics industry. Handheld beauty devices are forecast to become a staple addition to beauty bags all over the world. According to Google, tech-savvy Millennials are looking to technology to support their skin care routines. They are demanding products that save time, offer value, and provide instant gratification. And as Millennials account for close to one third of the world's population, smart beauty devices have the potential to become personal care essentials. Across the three core markets that Google reported on - France, the US, Japan - facial…Read more …
Blue light | cause of sleep disruption | potential for skin damage

Blue light | cause of sleep disruption | potential for skin damage

Is your skin paying the price for exposure to blue light from electronic devices? It's no secret that light throws our body clock, or circadian rhythm, out of whack. Not only does sleep suffer, but research shows it may even contribute to some pretty nasty diseases; think cancer, diabetes, obesity, heart disease. However, different coloured light has different effects. Blue light, for example, is beneficial in daylight hours as it boosts our mood, reaction times and our attention. Come night though and it's a different story. Blue light is thought to cause more…Read more …
DIY beauty trend | on the rise

DIY beauty trend | on the rise

DIY beauty is on the rise on online searches across the US, Japan and France – and it’s a trend that the beauty industry in Australia should keep a close eye on. In its 2017 Beauty Trends Report, Google has highlighted that DIY beauty will be a dominating trend in the coming year. According to its findings, the term ‘DIY beauty’ grew by 38%, while searches using the terms ‘recipe’ and ‘homemade’ are in decline. The trend is closely linked to consumer appetite for personalised beauty and ‘naturals’, especially in the Millennial target…Read more …
Certified Organic | what it really means

Certified Organic | what it really means

Organic, certified organic, Australian Certified Organic... there is consumer confusion over the meaning of different organic claims within Australia, and even more so in other countries around the world. We look at what it means to claim "certified organic". There are numerous organic certifiers around the world, and every one certifies cosmetic products to a different set of standards. So it’s hardly surprising there is confusion around what the different symbols mean, and what constitutes ‘certified organic’. Organic v natural The term ‘organic’ means much more than just ‘natural’. A product can be 100%…Read more …
Athleisure cosmetics | for active lifestyles

Athleisure cosmetics | for active lifestyles

Sweat-proof makeup has been around for a while, but savvy companies are rebranding it as "athleisure" for a slice of the health-conscious Millennial market pie. Socialising at the gym or straight after exercising is the norm for the selfie-obsessed Millennial generation. And while the emphasis on active lifestyles continues to grow, clever cosmetic companies are jumping on the trend, creating a new line of sweat-proof cosmetics, and marketing them as "athleisure" - workout-specific makeup. Millennials exercise more, eat healthier and smoke less than their parents' and grandparents' generations. In fact, going to the yoga studio or gym are…Read more …
Turmeric and curcumin | powerful anti-inflammatory | potent antioxidant

Turmeric and curcumin | powerful anti-inflammatory | potent antioxidant

Used for centuries in Indian cooking and Eastern medicine, the West is now touting TURMERIC as a new superfood due to its therapeutic properties. Colourful plant foods are said to be good for our health due to their phytochemical properties. So it’s not surprising that turmeric, the richly coloured, golden-orange spice, has been found to have a range of health-promoting benefits. Turmeric has several compounds with medicinal properties, the most important being the yellow pigment, curcumin. Curcumin provides the main active ingredient in turmeric. It has powerful anti-inflammatory effects and is a potent…Read more …
Neurocosmetic | the holistic approach to skin care

Neurocosmetic | the holistic approach to skin care

Neurocosmetic is a new concept that acts on the mind via the skin. Based on the communication between the nerve system and the skin through neurotransmitters, Neurocosmetic is providing consumers with a holistic approach to caring for their skin. Neurotransmitters are chemical messages released by skin nerve fibres with similar characteristics to nerve cells. Recent research has found that skin cells, such as keratinocytes, melanocytes, and fibroblasts, produce and secrete neurotransmitters. Unlike traditional cosmetic actives, which limit the consequences of daily aggressors on the skin, Neurocosmetic actives either inhibit or activate messages to the…Read more …
Follow your nose | the olfactory system

Follow your nose | the olfactory system

Our olfactory system doesn't just detect scents. It plays a major role in how and what cosumers buy - and don't buy! Have you ever caught a waft of a perfume or an odour and, a split second later, you were transported back to a time or a memory - buried deep in the cortex of your brain? According to research, sensory memory does exist and it connects you to experiences and sensations, sometimes from the distant past. Our sense of smell, or olfaction, has been extensively studied, including in terms of marketing…Read more …
Personalised skin care | for the discerning customer

Personalised skin care | for the discerning customer

The demand for personalised skin care, created for individuals by beauty professionals, brands or online tools, is on the rise. The digital revolution, with all the trappings of image awareness, has created a new breed of customer: men and women who are discerning about the products they put on their skin. They are demanding bespoke face creams and serums that are luxurious and exclusive and provide optimal results for their environment, lifestyle and skin type. Although there will always be a place for mass-produced products, an opportunity exists to capture this niche market.…Read more …