In an increasingly e-commerce world, developing sampling initiatives are key to enticing consumers. Cosmetics samples allow consumers to see, touch and smell a product before … Read More
Eco-friendly packaging is preferred by 1 in 3 Australians
32% of urban Australians prefer eco-friendly packaging and sustainable beauty products, but only 17% are willing to pay premium prices, Mintel analysts reveal. This is … Read More
Sustainable companies | the greening of the cosmetics industry
The cosmetics industry is under pressure from governments, NGOs, and more importantly consumers, to adopt more sustainable business practices and become responsible corporate citizens with … Read More
Protect your formula | airless cosmetic bottles | airless pouch technology
Ensure your clients find your formulas how you intended them to. Introducing airless cosmetic bottles! Revolutionary airless cosmetic bottles, by Lumson of Italy, feature a thin, … Read More
Colors in marketing | influence consumers
Have you ever bought a bottle of wine, perfume or face lotion just because of the shape of the bottle, the dazzling design, or the … Read More