You’ve decided to start your own beauty label. In fact, you want to see your brand in specialty shops or chain stores right across the country. Fantastic.
But before you start your journey as a private label cosmetics manufacturer, take a step back. Breathe. And get all your beauty products in a row.
Identify and establish your niche
Start by identify your market niche and develop a good quality product that addresses and solves the problems of that market. If you try to be all things to all people, you may find your business may not stay afloat.
You may feel compelled to develop products that you would like to use yourself. However, unless you have a specific problem that is not being addressed by others, this may not be the right line of action.
Keep it simple
There is so much to choose when putting together a beauty label: categories, products, ingredients, new technologies, packaging, artwork, fragrances… the list goes on.
Be decisive about what you want to launch. Start with one product line that is uniquely yours.
By adding one special ingredient to an existing formula may be all you need for the product to ‘talk’ to your customers.
Alternatively, use a scientific-backed, state-of-the-art formula that comprises innovative ingredients, such as plant stem cells and peptides, to capture your target market.
Think outside the box
Look out for potential market opportunities – there might be one right in front of your very eyes!
For example, in our blog about Male Grooming, we looked at millennial males. This demographic is visiting barber shops and grooming parlours and spending up big on men’s grooming products to maintain their social media image.
In fact, men’s grooming products are forecast to outpace more traditional cosmetic segments in the next decade. So do some research and find out what’s happening in the marketplace before outlaying a lot of time and money.
Ask the experts
Don’t have the expertise or the capital to develop a product on your own? Don’t worry, that’s where Trulux comes in. Trulux is a bespoke, private label cosmetics manufacturer that offers a complete turnkey service – or as much service as you need.
Our fully qualified in-house chemists can take your concept idea and convert it into a reality, providing you with a unique product. We will guide you hand-in-hand through the intricate development process, ensuring the end formula meets your customers’ needs.
If, on the other hand, you want to manufacture your own products, we can supply you with all the raw ingredients you need.
We pride ourselves on sourcing and selecting only the highest quality ingredients. Our expert team and trusted suppliers ensure the consistency and integrity of our ingredients is second to none.
We can also provide any steps you need in manufacturing your private label cosmetics line, including R&D, formulation, testing, artwork, printing, packaging and manufacture.
As we wrote in our blog Getting Started in the Cosmetics Industry, if you sell cosmetics under your own name, you are legally responsible for it. This includes the labelling and product claims in advertising material and brochures.
If you don’t have all the expertise and the stringent quality control practices in place, then using Trulux to develop and manufacture your beauty line may solve your problem.
We operate under strict guidelines and to the highest possible standards. Our standards are based on Good Manufacturing Practices (GMP) and ISO. Our team includes professionals in the field of chemistry, formulation, microbiology, regulatory affairs and fully trained manufacturing and packing staff to ensure compliance with all cosmetic product and manufacturing guidelines.
Here’s to success
To be a successful beauty brand, start small. Make your product simple, effective and unique to your brand. Then turn to social media and market it like there is no tomorrow!
Image courtesy of cosmac.com