The demand for personalised skin care, created for individuals by beauty professionals, brands or online tools, is on the rise.
The digital revolution, with all the trappings of image awareness, has created a new breed of customer: men and women who are discerning about the products they put on their skin. They are demanding bespoke face creams and serums that are luxurious and exclusive and provide optimal results for their environment, lifestyle and skin type.
Although there will always be a place for mass-produced products, an opportunity exists to capture this niche market.
Skin care professionals who take the time to start the conversation find their clients are seeking something other than the ready-made products on the shelf.
It’s not just about a service anymore, it’s about the experience. And core to the experience is the made-to-order movement. Tailor-making solutions with the client for their purposes not only provides them with luxurious and exclusive products that provide excellent results, but leaves clients feeling empowered.
But it’s not just beauty therapists reaping the rewards of personalised skin care. Entrepreneurs, brands, vendors and online retailers can make authentic connections with clients by providing a mix and match alchemist’s approach to skin care.
What you’ll need are:
- customisable bases addressing general key concerns
- optional active ingredients
- and clear instructions and dispensing units for easy mixing
Savvy online companies have started providing digital tools that capture customers’ specific skin care needs and issues to provide tailor-made formulas that are not too demanding on the wallet.
Some of the questions the online tools ask for include age, skin tone, skin type, skin concerns, formula texture, environment, lifestyle, and genetics. The tool then compiles the answers and blends up a personalised product that addresses the clients concerns.
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